Who is Eleanor Quinn?
Philosophy, history, and literature taught me to look for meaning, the stories and motivations underneath things. Operations taught me the structure that keeps things actually running. For a while those felt like two separate parts of me... and marketing turned out to be where they finally met. Making the complicated stuff make sense is just what happens when you put those two halves together.
On paper: Marketing Coordinator in Melbourne, about two years in-house, with a background spanning operations, community management, admin and customer service, plus events from intimate workshops right up to a sold-out 300+ person night.
The highlight that keeps coming up? Co-coordinating a national grassroots advocacy campaign that gathered 65,000+ signatures and made it to the senate floor. I covered the lot, from PR and crisis comms to email marketing, events, and web management, start to finish.
Right now I'm:
Deepening my SEO knowledge through Hawk Academy by Studio Hawk.
An Ambassador for Alt Marketing School, where I also completed the Positive Impact Marketing Certification.
A Member of the Australian Marketing Institute.
The learning doesn't really stop... and that's just the way I like it!
Marketing isn’t about getting attention.
It’s about paying attention – listening first, then communicating in a way that makes sense to real people.
My Values
Four things that shape how I work.
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My philosophy degree trained me to sit with a question instead of rushing the answer. You can't make something make sense until you understand it properly yourself... so I ask why before how, and I'd rather ask one more question than assume I've got it.
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Some of my best ways of explaining something have come from nowhere near marketing... a board game, or a behavioural economics book I couldn't put down. Making the complicated stuff make sense is really just finding the clearer way to say it, and the clearer way is usually hiding somewhere unexpected.
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There's always a real person on the other end, usually a bit overwhelmed and just trying to get something done. I write for them, not a demographic. Making it make sense is a form of care... it's checking whether I've actually helped you, or just moved a number.
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This is the why under all of it. I got into marketing because I wanted to make the complicated stuff make sense for real people, not because I wanted to be good at advertising things. People are the point. Everything else is just how.
None of these are really separate, they all come back to the same thing... making the complicated stuff make sense.
Good marketing helps people. It connects, informs, directs. The moment it starts manufacturing desire or engineering decisions that's where it stops being marketing and starts being manipulation.
My Tool Stack
I'm intentional about my stack. Before a tool earns a permanent spot I want to know what problem it actually solves... because a good tool should make the work clearer, not just add to the noise.
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Where I spend a lot of my time. I use GA4 and Google Tag Manager to track what's actually happening on a site, Data Studio (previously Looker Studio) to make that data readable for other people, and SEMrush and Screaming Frog and Answer the Public for SEO audits and keyword research. Rank Math for on-page optimisation. WordPress and Squarespace for building and managing the sites themselves - including this one.
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I regularly use Canva for digital and print design, as well as video editing, Figma for anything that needs more precision, I’ve also worekd with CapCut for short-form video editing. LinkedIn and Meta Business Suite for scheduling, publishing, and analytics across platforms.
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I have experience in both Mailchimp and Flodesk for designing, sending, and tracking campaigns, and keeping email lists healthy.
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Tools I've worked across: Notion and Airtable for organising work and managing content, Trello and Microsoft Planner for project tracking, Miro for mapping things out visually. Microsoft Office and G-Suite across the board. Slack, Zoom, and Microsoft Teams for everything in between.
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Claude is my primary AI tool, I use it across chat, projects, and skills for research, writing, strategy, and workflow. I've also worked with ChatGPT and Gemini.
I have also been using Canva AI for generative content - landing pages, quizzes, and more outside of the the standard design suite.
I'm intentional about what I add to my stack - always asking what problem a tool actually solves (as well as what data it will be collecting!) before it becomes a regular part of how I work. -
SEO is where most of my current learning is focused — working through Hawk Academy by Studio Hawk and putting it into practice here.
Expect more SEMRush knowledge and Google deep-dives.
I’m also further explorinng on Notion’s AI features and file structures, and keeping an eye on Wispr Flow (AI dictation).
Me in pictures…
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![Meatball and vegetable stew in a yellow pot on a stove.]()
Cooking
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![A plush toy of Totoro in front of a collection of books, including "Ghibliotheque," "My Neighbor Totoro," "Howl's Moving Castle," and others on a shelf.]()
Studio Ghibli
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![Audience watching a stage play with blue lighting, decorated staircase, Christmas tree, and actors in costumes.]()
Musical theatre
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![Red dice on a map of Africa during a board game, with game pieces and a person's hand in the background.]()
Board games
Why does this blog exist?
This is my little corner of the internet. Somewhere to think out loud about marketing, minus all the jargon, and share what I'm figuring out as I go (and getting wrong, sometimes). It's for friends, marketers and non-marketers alike, to read along and make up their own minds.
Same job as everywhere else, really... taking the complicated stuff and making it make sense. The homepage is what I believe. This is where I actually practise it.
It's also just me putting myself out there on the internet. Hello there, world :)