Who is Eleanor Quinn?
Philosophy, history, and literature taught me to look for meaning, the stories and motivations underneath things. Working in operations taught me the structure that keeps things actually running. I didn't want to choose between them, and marketing turned out to be the place where I didn't have to. That's where heat came from. A framework for how I think about marketing: Heart, Exploration, Audience, Technique.
On paper: Marketing Coordinator, Melbourne, about two years in-house, with a background that spans operations, community management, admin/customer service and events experience ranging from intimate workshops to a sold-out 300+ person event.
The career highlight that keeps coming up: co-coordinating a national grassroots advocacy campaign that gathered over 65,000+ signatures and reached the senate floor - covering PR, crisis communications, email marketing, events, and web management from start to finish.
Currently I’m:
Deepening my SEO knowledge through Hawk Academy by Studio Hawk.
An Ambassador for Alt Marketing School, where I also completed the Positive Impact Marketing Certification.
A Member of the Australian Marketing Institute.
The learning doesn't really stop… and that’s just the way I like it.
Marketing isn’t about getting attention.
It’s about paying attention – listening first, then communicating in a way that makes sense to real people.
My Values
-
The more I learn, the more I realise how much I don't know - and that's genuinely the good part.
My background in philosophy taught me that the most useful thing you can do with a question is sit with it a bit longer before reaching for an answer.
I try to bring that to the work: asking why before jumping to how.
-
We are all creative - not just the painters and poets.
Every time we problem-solve, connect two unrelated ideas, or make something a little clearer than it was before, we're creating.
Some of my best marketing instincts have come from completely unrelated places: theatre, board games, a book about behavioural economics. Cross-pollination is underrated.
-
Compassion in marketing means treating people like people - not demographics, not data points, and not problems to be solved.
It means asking whether what you're putting out into the world is actually helping someone, or just moving numbers.
-
People are the point. Everything worthwhile - joy, progress, creativity, growth - starts with us, together.
I got into marketing because I wanted to make the complicated stuff make sense for real people, not because I wanted to be good at advertising things.
Good marketing helps people. It connects, informs, directs. The moment it starts manufacturing desire or engineering decisions that's where it stops being marketing and starts being manipulation.
My Tool Stack
Technique is one of the four pillars of heat for a reason. I'm intentional about what I add to my stack, always asking what problem a tool actually solves (as well as what data it will be collecting!) before it becomes a regular part of how I work.
-
Where I spend a lot of my time. I use GA4 and Google Tag Manager to track what's actually happening on a site, Data Studio (previously Looker Studio) to make that data readable for other people, and SEMrush and Screaming Frog and Answer the Public for SEO audits and keyword research. Rank Math for on-page optimisation. WordPress and Squarespace for building and managing the sites themselves - including this one.
-
I regularly use Canva for digital and print design, as well as video editing, Figma for anything that needs more precision, I’ve also worekd with CapCut for short-form video editing. LinkedIn and Meta Business Suite for scheduling, publishing, and analytics across platforms.
-
I have experience in both Mailchimp and Flodesk for designing, sending, and tracking campaigns, and keeping email lists healthy.
-
Tools I've worked across: Notion and Airtable for organising work and managing content, Trello and Microsoft Planner for project tracking, Miro for mapping things out visually. Microsoft Office and G-Suite across the board. Slack, Zoom, and Microsoft Teams for everything in between.
-
Claude is my primary AI tool, I use it across chat, projects, and skills for research, writing, strategy, and workflow. I've also worked with ChatGPT and Gemini.
I have also been using Canva AI for generative content - landing pages, quizzes, and more outside of the the standard design suite.
I'm intentional about what I add to my stack - always asking what problem a tool actually solves (as well as what data it will be collecting!) before it becomes a regular part of how I work. -
SEO is where most of my current learning is focused — working through Hawk Academy by Studio Hawk and putting it into practice here.
Expect more SEMRush knowledge and Google deep-dives.
I’m also further explorinng on Notion’s AI features and file structures, and keeping an eye on Wispr Flow (AI dictation).
Me in pictures…
-
![Meatball and vegetable stew in a yellow pot on a stove.]()
Cooking
-
![A plush toy of Totoro in front of a collection of books, including "Ghibliotheque," "My Neighbor Totoro," "Howl's Moving Castle," and others on a shelf.]()
Studio Ghibli
-
![Audience watching a stage play with blue lighting, decorated staircase, Christmas tree, and actors in costumes.]()
Musical theatre
-
![Red dice on a map of Africa during a board game, with game pieces and a person's hand in the background.]()
Board games
Why does this blog exist?
This is my little corner of the internet. A place to share what I'm learning, what I'm thinking about, and what's happening in the world of marketing, minus all the jargon. It's a place for my friends, marketers and non-marketers alike, to read my thoughts and come to their own unique perspectives. If you want the full breakdown, the heat framework lives on the homepage. This is where I put it into practice.
And for me, to put myself out there on the internet. Hello there, world.